Client Brief – OneFiftyandCo

General Details

Consultant's Full Name(Required)

Consultant Email(Required)

The completed Client Brief will be emailed to this email address.

Consultant Phone Number

Account Name:(Required)

This should be the client's business name.

Advertiser's Website:(Required)

Advertiser Success Metrics(Required)

For example: This client expects to get at least 10 calls per cycle at max $30 per lead. This must be realistic.

Advertiser's overall strategy objectives and any further information(Required)

Product/s:(Required)

Custom Facebook

Display Creative Service

Edge

Facebook Products

Google Display Network (GDN)

Live Chat Platinum

SEO

Shopping Ads

Smart Chatbot Silver

Targeted Display (GeoFence Tactic Available)

YouTube

Facebook Product(s):(Required)

Please find a brief description of each product below:
Website Clicks - generates website visits.
Lead Ads - drive form completions directly on Facebook.
Retargeting - grow awareness and site traffic with previous site visitors and similar audiences.

Website Clicks

Lead Ads

Retargeting

Is TotalBannerNow Essential included?

Yes

After you have completed this form, please fill out a TBN Brief here. You will also receive a notification upon completion of the form.

Please provide the privacy policy on the client's website. This is required for all websites. An example template can be found here (AU).

Search Engine Marketing

How many Search campaigns are you entering?

If you are entering more than 3, please contact your support team.

Search Campaign One

Media Budget per Cycle(Required)

Please note the minimum budget is $500.

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

Target Start Date:(Required)

Requested Start Date:(Required)

If the client has requested a specific start date please list it here. If it is outside the SLA's it can't be guaranteed. The campaign will not go live prior to this date.

MM slash DD slash YYYY

Key Objectives:(Required)

What are the desired outcomes the client would like to see with this campaign? Why did the client make the decision to run this campaign? The objective of a Search campaign should always be to drive Leads. Good: more enquiries for air-conditioning sales instead of repairs Bad: client wants to grow business/

Location Targeting:(Required)

What is the targeting area for the Search Engine Advertising campaign?

National

State/Regional

Radius

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Please note that for some campaigns, city targeting is more appropriate than radius targeting. This will be automatically changed if required.

Provide Radius in KM:(Required)

Please enter a number from 0 to 100.

Click Here for Radius Tool

Central Point of Radius(Required)

Provide the address of the central point to the radius. The advertiser's physical address should normally be located in the radius, but the center point can be anywhere in the target market.

Street Number Street Name City / Suburb State / Province Postal Code Country

Select Country(Required)

Select Other Country

Country

State(s) to Target(Required)

Enter the single or multiple states to target for the campaign.

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Areas/Locations NOT to Target:

Are there any city/suburb locations to be excluded from the keyword set & location targeting? These would be areas close to the client's target area that they DO NOT serve. These will be included as negative keywords in effort to prevent traffic from these areas.

Primary Geo for Keyword List:(Required)

What is the main city or suburb to target? This city/suburb will be concatenated with the majority of keywords. Ex: Plumber Sydney, dentist Brisbane, veterinarian Melbourne

Secondary Geos for Keyword List:(Required)

What are the secondary city/suburb locations to target? These will be concatenated with keywords that have the highest amount of search traffic. Please provide 3 - 10 secondary geos.

Do you have any additional targeting requirements?

Please list any additional setup instructions for targeting, e.g. additional radius, city targeting.

Campaign Focus(Required)

What is the primary focus of this campaign? Please enter ONLY one product/service per line. This should only include the main things the client wants to focus on, not every service that may be listed on their website. Please consider the budget when specifying the focus .

Product/service to promote

Unique Selling Point

Must-have Keywords

Ensure you keep in mind match types & intent. Keywords added in this section will be added as provided into your campaign. If you are unsure, leave this blank and our service team will build out with best practice.

Products/Services NOT to promote:

Are there any products or services listed on the website that the client DOES NOT want to promote? For example, any low value product or any services they are already overbooked for? These will be used as negative keywords in the campaign in an effort to prevent traffic.

Must-Have Negative Keywords:

Negative keywords exclude certain search terms from trigging our client's ads to show. Is there anything the client does not want to / should not show for?

Effect of Seasonality on Business:

Does the client's business have any seasonal trends; peaks or troughs in their business volume?

Would you like to bid on the business name?(Required)

Bidding on a client's business name can have many benefits, including better visibility in the SERP and ensuring you don't lose clicks to competitors. This is default ON unless otherwise requested.

Yes

Tracking requirements:(Required)

This is to use tracking technology.
Please note that if you select Web Event Tracking, no calls will be tracked.
If you select no tracking, we can’t optimise this campaign and show what is being delivered other then clicks/impressions. Please ensure the client is aware of this.

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Campaign Comments:

Is there anything else that has been discussed with the client that we should know?

Search Campaign One Tracking

Call Recording

If call recording is set to "off", you can still have call tracking. The campaign will still optimise to calls, but call recordings will not be available in the reporting. For Health and Legal verticals (HIPAA), setting this to "on" will mean only the client can access calls, not reps and RL staff.

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

This is where the advertiser's phone rings to. Note: this cannot be a 1300, 0800 or vanity number. If the client's termination number is a mobile number, there is an extra $15 charge per month. Please see Telco Options Pricelist & Guide for more information.
If this client has a running Edge campaign, please ensure you are capturing the client’s original phone number, not the Edge tracking number appearing on their website.

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Search Campaign Two

Media Budget per Cycle(Required)

Please note the minimum budget is $500.

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

Target Start Date:(Required)

Requested Start Date:(Required)

If the client has requested a specific start date please list it here. If it is outside the SLA's it can't be guaranteed. The campaign will not go live prior to this date.

MM slash DD slash YYYY

Key Objectives:(Required)

Location Targeting:(Required)

What is the targeting area for the Search Engine Advertising campaign?

National

State/Regional

Radius

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Please note that for some campaigns, city targeting is more appropriate than radius targeting. This will be automatically changed if required.

Provide Radius in KM:(Required)

Please enter a number from 0 to 100.

Click Here for Radius Tool

Central Point of Radius(Required)

Provide the address of the central point to the radius. The advertiser's physical address should normally be located in the radius, but the center point can be anywhere in the target market.

Street Number Street Name City / Suburb State / Province Postal Code Country

Select Country(Required)

Select Other Country

Country

State(s) to Target(Required)

Enter the single or multiple states to target for the campaign.

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Areas/Locations NOT to Target:

Primary Geo for Keyword List:(Required)

What is the main city or suburb to target? This city/suburb will be concatenated with the majority of keywords. Ex: Plumber Sydney, dentist Brisbane, veterinarian Melbourne

Secondary Geos for Keyword List:(Required)

What are the secondary city/suburb locations to target? These will be concatenated with keywords that have the highest amount of search traffic. Please provide 3 - 10 secondary geos.

Do you have any additional targeting requirements?

Please list any additional setup instructions for targeting, e.g. additional radius, city targeting.

Campaign Focus(Required)

Product/service to promote

Unique Selling Point

Must-have Keywords

Products/Services NOT to promote:(Required)

Must-Have Negative Keywords:

Negative keywords exclude certain search terms from trigging our client's ads to show. Is there anything the client does not want to / should not show for?

Effect of Seasonality on Business:

Does the client's business have any seasonal trends; peaks or troughs in their business volume?

Tracking requirements:(Required)

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Would you like to bid on the business name?(Required)

Bidding on a client's business name can have many benefits, including better visibility in the SERP and ensuring you don't lose clicks to competitors. This is default ON unless otherwise requested.

Yes

Campaign Comments:

Is there anything else that has been discussed with the client that we should know?

Search Campaign Two Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Search Campaign Three

Media Budget per Cycle(Required)

Please note the minimum budget is $500.

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

Target Start Date:(Required)

Requested Start Date:(Required)

If the client has requested a specific start date please list it here. If it is outside the SLA's it can't be guaranteed. The campaign will not go live prior to this date.

MM slash DD slash YYYY

Key Objectives:(Required)

Location Targeting:(Required)

What is the targeting area for the Search Engine Advertising campaign?

National

State/Regional

Radius

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Please note that for some campaigns, city targeting is more appropriate than radius targeting. This will be automatically changed if required.

Provide Radius in KM:(Required)

Please enter a number from 0 to 100.

Click Here for Radius Tool

Central Point of Radius(Required)

Provide the address of the central point to the radius. The advertiser's physical address should normally be located in the radius, but the center point can be anywhere in the target market.

Street Number Street Name City / Suburb State / Province Postal Code Country

Select Country(Required)

Select Other Country

Country

State(s) to Target(Required)

Enter the single or multiple states to target for the campaign.

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Areas/Locations NOT to Target:

Primary Geo for Keyword List:(Required)

What is the main city or suburb to target? This city/suburb will be concatenated with the majority of keywords. Ex: Plumber Sydney, dentist Brisbane, veterinarian Melbourne

Secondary Geos for Keyword List:(Required)

What are the secondary city/suburb locations to target? These will be concatenated with keywords that have the highest amount of search traffic. Please provide 3 - 10 secondary geos.

Do you have any additional targeting requirements?

Please list any additional setup instructions for targeting, e.g. additional radius, city targeting.

Campaign Focus(Required)

Product/service to promote

Unique Selling Point

Must-have Keywords

Products/Services NOT to promote:

Must-Have Negative Keywords:

Negative keywords exclude certain search terms from trigging our client's ads to show. Is there anything the client does not want to / should not show for?

Tracking requirements:(Required)

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Would you like to bid on the business name?(Required)

Bidding on a client's business name can have many benefits, including better visibility in the SERP and ensuring you don't lose clicks to competitors. This is default ON unless otherwise requested.

Yes

Campaign Comments:

Is there anything else that has been discussed with the client that we should know?

Search Campaign Three Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Edge

Code is an all-in-one tag manager used for phone tracking and recording, pixel deployment and traffic/session lead attribution.

Is Code currently deployed on the advertiser's website?(Required)

Yes

Has OFC been provided with Admin access to the client's CMS to add Code?(Required)

Yes

Sales consultant to provide Code to client/web developer once the campaign is Ready for Set Up.

Edge Tracking

Primary Landing Page

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

SEO

SEO Campaign Type:(Required)

SEO Add-Ons:

Topic or Location

Blog Content

Single Content Page

ReachListings

Business Address:

Please provide the complete physical business address - no PO boxes.

Street Address Address Line 2 City State / Province / Region Postcode Country

Does the client have a separate mailing address?

Yes

Mailing Address:

Street Address Address Line 2 City State / Province / Region Postcode Country

How many business locations does the client have?(Required)

What is the company's main business phone number?(Required)

What is the company's website that will be used for the SEO campaign?(Required)

What is the company's main business email address?(Required)

Primary Target Area:

Neighbourhood Town City

Are blogs part of the package?

Yes

Does the client have an active blog?

Yes

What is the blog URL?(Required)

Business Information

What year was the business created?(Required)

What is the name of the business owner?(Required)

What is the team size?(Required)

Is the business available 24/7?

What is the company's operating hours?(Required)

Day

Start Time

End Time

Is the client's business affected by seasonality?

Please tell us the high season, low season, causes etc.

Are they part of a franchise?(Required)

Yes

What are the client's primary products or services?(Required)

Products/Service(s)

Which products and services would the client like to promote?

If different from the primary product and services.

Products/Service(s)

Describe your clients' typical customer:(Required)

Describe the customer that the client is trying to target:(Required)

Competitors

Please list the client's regional competitors:(Required)

Please list at least 3.

Please list the client's online competitors:(Required)

Please list at least 3.

Competitor

Website URL

What is the clients' unique selling point/point of difference from their competition?(Required)

Website & Tracking

Has Google My Business been set-up or claimed?(Required)

Yes

Has OFC been granted manager access to Google My Business?(Required)

Yes

Which CMS is the website on?(Required)

Wordpress, Joomla etc.

Does the client have more than one domain/subdomain?(Required)

I.e. does the client have more than one URL associated to their business.

Does the client have a website developer?(Required)

Yes

Has the client informed their website developer about OFC's involvement in their website?(Required)

Yes

Does the client give OFC permission to contact their developer directly?(Required)

Yes

Web Developer Name:(Required)

Web Developer Email Address:(Required)

Web Developer Phone Number:(Required)

SEO History

Has the client run an SEO campaign before?

Yes

If so, why did it stop?(Required)

What are the clients' expectations of SEO?(Required)

Social - Facebook Retargeting

Primary Landing Page(Required)

Facebook Page URL(Required)

Please enter the advertiser's Facebook Page URL below.

Media Budget per Cycle(Required)

Please note the minimum budget is $500.

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

What Ad Placements do you require?(Required)

Facebook Only

Instagram Only

Facebook & Instagram

Does the client have a Facebook Pixel that they would like to use instead of ours? This will be important to some clients, so please ensure you confirm this with them.(Required)

Yes

Pixel ID:(Required)

Location Targeting:(Required)

What is the targeting area for this campaign?

National

State/Regional

Radius

Note: Only the National publisher will be used for this and the city publisher will be inactive.

State(s) to Target:

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Northland

Auckland

Waikato

Bay of Plenty

Gisborne

Hawke's Bay

Taranaki

Manawatu-Wanganui

Wellington

Nelson

Tasman

Marlborough

West Coast

Canterbury

Otago

Southland

Size Of Radius in KM(Required)

Maximum of 80km is accepted by FB

Central Point Of Radius(Required)

Provide the address of the central point to the radius. The advertisers physical address should be located in the radius, but the center point can be anywhere in the target market.

Street Number Street Name City / Suburb State / Province Postal Code Country

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Do you want a lookalike audience?(Required)

Yes

Please specify the gender targeting for this campaign:(Required)

Please specify the target age range:(Required)

Minimum Age

Maximum Age

Tracking requirements:(Required)

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Social - FB Retargeting Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Social - Facebook Website Clicks

Primary Landing Page(Required)

Facebook Page URL(Required)

Please enter the advertiser's Facebook URL below.

Media Budget per Cycle(Required)

Minimum budget is $500

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

Does the client have a Facebook Pixel that they would like to use instead of ours? This will be important to some clients, so please ensure you confirm this with them.(Required)

Yes

Pixel ID:(Required)

Location Targeting:(Required)

What is the targeting area for this campaign?

National

State/Regional

Radius

Note: Only the National publisher will be used for this and the city publisher will be inactive.

State(s) to Target:

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Northland

Auckland

Waikato

Bay of Plenty

Gisborne

Hawke's Bay

Taranaki

Manawatu-Wanganui

Wellington

Nelson

Tasman

Marlborough

West Coast

Canterbury

Otago

Southland

Size Of Radius in KM(Required)

Maximum of 80km is accepted by FB

Central Point Of Radius(Required)

Provide the address of the central point to the radius. The advertisers physical address should be located in the radius, but the center point can be anywhere in the target market.

Street Number Street Name City / Suburb State / Province Postal Code Country

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Please list any relevant Interest Categories to aid in creating detailed targeting.(Required)

Please provide some interest based targeting suggestions

What Ad Placements do you require?(Required)

Facebook Only

Instagram Only

Facebook & Instagram

Please specify the gender targeting for this campaign:(Required)

Please specify the target age range:(Required)

Minimum Age

Maximum Age

Tracking requirements:(Required)

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Social - FB Website Clicks Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Social - Facebook Lead Ads

Primary Landing Page(Required)

Facebook Page URL(Required)

Please enter the advertiser's Facebook Page URL below.

Media Budget per Cycle(Required)

Minimum budget is $500

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

Location Targeting:(Required)

What is the targeting area for this campaign?

National

State/Regional

Radius

Note: Only the National publisher will be used for this and the city publisher will be inactive.

State(s) to Target:

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Northland

Auckland

Waikato

Bay of Plenty

Gisborne

Hawke's Bay

Taranaki

Manawatu-Wanganui

Wellington

Nelson

Tasman

Marlborough

West Coast

Canterbury

Otago

Southland

Does the client have a Facebook Pixel that they would like to use instead of ours? This will be important to some clients, so please ensure you confirm this with them.(Required)

Yes

Pixel ID:(Required)

Size Of Radius in KM(Required)

Maximum of 80km is accepted by FB

Central Point Of Radius(Required)

Provide the address of the central point to the radius. The advertisers physical address should be located in the radius, but the center point can be anywhere in the target market.

Street Number Street Name City / Suburb State / Province Postal Code Country

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Please list any relevant Interest Categories to aid in creating detailed targeting.(Required)

Please provide some interest based targeting suggestions.

Please specify the gender targeting for this campaign:(Required)

Please specify the target age range:(Required)

Minimum Age

Maximum Age

What Ad Placements do you require?(Required)

Facebook Only

Instagram Only

Facebook & Instagram

Lead Notification Email Address(Required)

Which contact fields would you like to request from the customer?(Required)

Full name (Mandatory)

Phone number

Post code

Please list the custom questions you would like to ask the potential customer within the lead form.

Please note: Only a maximum of 5 questions are allowed. Ensure you include the responses for these questions (i.e. are they multiple-choice or open-ended questions with a textbox etc.).

Tracking requirements:(Required)

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Social - FB Lead Ads Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Social - Facebook Conversions

Media Budget per Cycle(Required)

Please note the minimum budget is $500.

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

Facebook Page URL(Required)

Please enter the advertiser's Facebook URL below.

Default Landing Page

Which one unique URL are you looking to optimise the campaign to? You are only allowed 1.

Choose the most valuable website action to a client.

This is likely a “thank you page” after someone completes a purchase, or a “submission complete” page after someone completes a form.

Example 1: ‘Contact Us Form Submitted’, www.example.com.au/form-submission-complete

Example 2: ‘Purchase Complete’, www.example2.com.au/purchase-complete

Website Action

URL

What Ad Placements do you require?(Required)

Facebook Only

Instagram Only

Facebook & Instagram

Does the client have a Facebook Pixel that they would like to use instead of ours? This will be important to some clients, so please ensure you confirm this with them.(Required)

Yes

Tracking requirements:(Required)

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Social - Facebook Conversions - Targeting

Note: When describing the region, please do NOT put "surrounding" or "metro area", provide the actual name of the geolocation.

Campaign Targeting:

What is the targeting area for the campaign?

National

City

State

Radius

Postcode

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Select Country:

Australia

New Zealand

Other

State(s) to Target:

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Northland

Auckland

Waikato

Bay of Plenty

Gisborne

Hawke's Bay

Taranaki

Manawatu-Wanganui

Wellington

Nelson

Tasman

Marlborough

West Coast

Canterbury

Otago

Southland

Provide radius in KMs:

Maximum radius: 80km

Central Point of Radius:

Provide the central point of the radius. The advertiser's physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Address Line 2 City State Postcode Country

City Targeting Requirements:

Please provide a list of areas to be targeted for City Targeting.

Postcode Targeting Requirements:

Please provide a list of areas to be targeted for Postcode Targeting.

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Select all types of ad sets you would like to run in this campaign (you can select more than one):

Broad Targeting - Location (recommended in addition to other ad sets)

Detailed Targeting - Location and Audiences

Retargeting

Lookalike

Broad Targeting - Demographics (Age & Gender):

What age demographic should your broad audience fall within?

Detailed Targeting - Types of Audiences (Interests & Behaviors):

Please describe the types of people you want to target.

Detailed Targeting - Demographics (Age & Gender):

Please also add any age and gender demographics.

Social - Facebook Conversions - Creatives

Select Creative Type/s (you may select more than one):

Single image/video

Carousel images/video

Single Image/Video:

Please tell us what we need to promote, the USPs & the text you require or a rough idea of what should be in the ad.

Single Image/Video Ad Format:
“Top Text”
[Image or Video]
“Headline”
CTA Button
“Newsfeed”

Carousel Image/Video:

Please tell us what we need to promote, the USPs & the text you require or a rough idea of what should be in the ad.

Carousel Images/Videos Ad Format:
“Top Text”
[Image or Video]
“Headline per image/video”
CTA Button

Do the ads need to be exactly as the client requests?

Yes - Please attach a document to the campaign that has the exact ad/s required to run

Do you have all image/video creatives required for this campaign to be built?

Yes - Please send all images/videos to the relevant service team member.

No - You must acquire and send all images/videos to the relevant service team member before the campaign can go live.

Which platform would you like your ads to run on?

Your service team member will choose the appropriate placement in the platforms selected based on your campaign objective. You may select more than one option.

Facebook

Instagram

Audience Network

Messenger

Additional Setup Comments:

Please add any additional setup comments related to this campaign.

Social - FB Conversions Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

TotalBannerNow Essential

What would you like your ads produced as?

Please select the format of your ads below. Note that animated HTML5 and GIF ads take 7 business days for delivery, while Static JPGs take 4 business days.

Animated HTML5

Animated GIF

Static JPG

Landing Page URL:

Please enter the URL you would like to use as the landing page.

Target Audience:

Please enter information regarding the demographics/persona of your target audience. You may need to prioritise if you have multiple audiences.

3rd Party Approval:

Is there an external 3rd party who will be required to approve the banner ads before publishing?

Yes

3rd Party Details:

Please provide more information about the 3rd party required to approve the banner ads.

Key Messages:

Please list the key messages regarding what you would like the audience to know/learn.

Campaign Key Objective:

Please provide information around where you want this to be a broad context promotion or a narrow context (i.e. focusing on specific services or products).

Narrow Context Focuses:

Please list up to 3 services/products to focus on if you are going for a narrow context promotion.

Brand and Advertising Style Guide:

Please attach brand guidelines for advertising (if relevant). This includes the style guide for your logo, images and colour codes.

Max. file size: 256 MB.

Key Components of Ad Design:

What are the must-have elements of the campaign? E.g. copy, design, tone, legal etc.

Key Assets:

Please provide a link to key assets for the campaign (logos, photographs, stock images).

Previous Ads:

Please provide links to any previous advertisements.

Style Guidelines - Franchisor, Education, Legal, Licences:

Please attach any other style guidelines as required.

Max. file size: 256 MB.

Live Chat Platinum

Budget:(Required)

20 Leads ($300)

50 Leads ($750)

100 Leads ($1500)

Initial Cycles(Required)

Delayed Start Needed?(Required)

Yes - Delay

Yes - Pending Site Launch

Requested Start Date

DD slash MM slash YYYY

Average Transaction Value(Required)

This will be used to gauge how the campaign is performing.

In addition to the client brief, please complete the Live Chat Platinum Questionnaire (Saved in the sharepoint) and submit it to the RL team.

Business Details

Company Name(Required)

Company URL(Required)

Widget Placement(Required)

Destination URLs for Widget Placement(Required)

Please list the URLs the client wishes the widget to be placed on.

Company Phone Number(Required)

Main Business Email Address(Required)

Business Address(Required)

Street Address Address Line 2 City State / Province / Region Postcode Country

Multiple Location URLs

If the customer has more than 3 locations, please provide the URL(s) where the location information can be found.

Business Category(Required)

e.g. Home & Home Improvement

Business Sub-Category(Required)

e.g. Plumber

Is this a HIPAA client?

Yes

Days the Business is Open(Required)

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Regular Business Hours Start Time(Required)

Hours

Minutes

AM/PM

Regular Business Hours End Time(Required)

Hours

Minutes

AM/PM

Do Call Connect hours differ from regular business hours?

Yes

Call Connect Hours Start Time(Required)

Hours

Minutes

AM/PM

Call Connect Hours End Time(Required)

Hours

Minutes

AM/PM

Enter extra details regarding start/end times(Required)

Please enter below any dates/hours not covered by the regular business hours start and end time.

Campaign Details

Service Response(Required)

e.g. We offer comprehensive plumbing services to all Sydney area residential and commercial customers. We specialize in leak detection, water heater service and installation, and repiping services.

Does the client offer free estimates?(Required)

Pricing Response(Required)

e.g. We offer competitive and fair pricing and are happy to give you an estimate. It’s best if you speak to a member of our staff for specific prices.

Appointment/Consultation Response(Required)

Example 1: Although I cannot book or modify an appointment, I would be happy to send your information and schedule request to the right person and have them call you to confirm.
Example 2: Please schedule your appointment using the following link, www.abc.com/scheduling.

Emails that would like to receive chat transcript notifications:(Required)

Provide the top 3 most frequently asked questions the client expects to receive, and how you prefer the Chat Agent answers them:

Note: We will utilise this information as much as we can, while still following best internal guidelines. Please keep FAQs high level, as the Chat Agent cannot be expected to answer very specific questions.

Smart Chatbot Silver

Budget

Standard - $139 (AUD) / $149 (NZD)

HIPAA - $209 (AUD) / $224 (NZD)

Initial Cycles(Required)

Delayed Start Needed?(Required)

Yes - Delay

Yes - Pending Site Launch

Requested Start Date

DD slash MM slash YYYY

Lead Delivery Email Addresses(Required)

Enter one or more email addresses where new leads should be sent.

In addition to the client brief, please complete the Live Chat Platinum Questionnaire (Saved in the sharepoint) and submit it to the RL team.

Targeted Display

Media Budget per Cycle(Required)

Please note the minimum budget is $500.

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

Primary Landing Page(Required)

Target Start Date:(Required)

Requested Start Date:(Required)

If the client has requested a specific start date please list it here. If it is outside the SLA's it can't be guaranteed. The campaign will not go live prior to this date.

MM slash DD slash YYYY

Key Objectives:(Required)

What are the desired outcomes the client would like to see with this campaign? Why did the client make the decision to run this campaign?

Campaign Goal(s):(Required)

Please select one or more of the following goals for optimisation purposes.

Branding

Targeted Website Visitors

High-Priority Page Views

Foot Traffic

Form Submissions

High-Priority Page URLs:(Required)

Please list the URLs that correspond to high-priority pages on the advertiser's website outside of the homepage.

Tactic(s)(Required)

Select tactics you would like to use (keep in mind: $500 should have 2 tactics maximum. If selecting multiple tactics, consider how these compliment each other).

Run of Network (Awareness)

Site Retargeting

Lookalikes

Search Retargeting

GeoFencing

Event Audience Retargeting

Keyword Contextual

Category Contextual

Custom Whitelist or Blacklist

Reference Keywords:(Required)

In order to support Search Retargeting or Keyword Contextual tactics, please provide at least 10 relevant reference keywords.

Event Audience Retargeting Details:

Please list the details for the event(s) - Event Name, Start Date, End Date and Time Zone etc.

Please download and complete the geofence targeting sheet. Please use the latest copy of the template in the sharepoint or your campaign will be delayed in going live.

No. of GeoFences Requested:(Required)

Please enter a number less than or equal to 1500.

Please provide targeting requests (for all tactics outside of GeoFence) below.

Note: When describing the region, please do NOT put "surrounding" or "metro area", provide the actual name of the geolocation.

Location Targeting:(Required)

What is the targeting area for the campaign?

National

State/Regional

Radius

Postcode

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Select Country:(Required)

Select Other Country:

Country

State(s) to Target:(Required)

Enter the single or multiple states to target for the campaign.

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Northland

Auckland

Bay of Plenty

Canterbury

Gisborne

Hawke's Bay

Manawatu-Wanganui

Marlborough

Nelson

Otago

Southland

Taranaki

Tasman

Waikato

Wellington

West Coast

Provide Radius in KM:(Required)

Central Point Of Radius(Required)

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Postcodes:(Required)

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Do you want to include CRM retargeting in this campaign?(Required)

Please note this tactic requires off-platform data collection and setup, as well as a list of at least ten thousand CRM contacts.

Yes

Specific Requirements for the UTM String:

UTM strings require a source, medium and name. (E.G. Source = OFC; Medium = product type e.g. Search, Retargeting; Name = campaign name).

Source

Medium

Name

Audience Description

Please provide a detailed description of your audience. Targeted Display cannot use age/gender based targeting.

Tracking requirements:(Required)

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Targeted Display Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Display Creative Service

Campaign Name:(Required)

Your campaign may be denied if it is not named correctly. Campaign names are used for reporting.

Date creative is needed by:(Required)

Please note that the SLA for first ad proofs is 1 business day.

MM slash DD slash YYYY

Types of images desired:

Please note the DCS package includes both Display Creatives and Social (Facebook Images), regardless of which product this has been purchased for. Add any comments below on the types of images desired e.g owners playing with pets; double storey house; patient at the dentist.
Otherwise the team will provide images that match the business type and brief for the Display creatives.

Please select a level of Creativity/Artistic Discretion:(Required)

Template-based Ad

Some creative freedom needed

Be creative, apply data informed design

Please select items that we should focus on:(Required)

Please provide additional information for the artistic interpretation.

Change sizes

Change theme/colour

Digital ad type changing

Find new artwork

Please select item/s that describe the feel you want your ad to have:

Please provide additional information for the artistic interpretation.

Modern and stylish

High-end and exclusive

Whimsical and fun

Rugged and strong

Delicate and fancy

Friendly and inviting

Minimal and modest

Other (specify in instructions)

More information - Artistic interpretation:

Please enter any additional information for the artistic interpretation (300 chars max).

Who is your target audience?

What is the goal of the ad?

If a non-account specific Wiki or resource should be referenced, please provide it below:

What type of Digital/Online Ad would you like built?

Standard Animated

Standard Static

What is the click-through URL?(Required)

Are multiple click-through URLs needed?

Yes

Add additional click-through URLs here:

What is the headline/benefit statement?(Required)

What is the content, offer or promotion?(Required)

Who should we reach out to with ad proofs for review/corrections/approvals?(Required)

Please provide as much contact information as possible.

If required, please attach brand guidelines, licenses, franchisee information, logos, previous ads or stock images for advertising to the Notes & Attachments section in the Salesforce Account. This includes the style guide for your logo, images and colour codes. Please note only certain filetypes are accepted (no .zip, .pub, .ppt, .pptx).

Tracking requirements:(Required)

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Additional Notes:(Required)

Please enter any extra comments regarding your Creative requirements in the space below. Responses are limited to 300 characters. Alternatively, please attach notes (.doc, .pdf etc.) in a separate document for submission into ATOL.

Display Creative Service Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Google Display Network

Campaign Budget:(Required)

Please note the minimum budget is $500.

Number of Cycles:(Required)

Primary Landing Page:(Required)

Tracking requirements:(Required)

This is to use tracking technology. Please note that by selecting "no", zero leads will be reported, and the campaign will not be able to optimise.

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Note: When describing the region, please do NOT put "surrounding" or "metro area", provide the actual name of the geolocation.

Location Targeting Type:(Required)

Please select which type of location targeting you are after.

National

State/Regional

Radius

Postcode

City

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Select Country:(Required)

Select Other Country:

Country

State(s) to Target:(Required)

Enter the single or multiple states to target for the campaign.

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Provide Radius in KM:(Required)

Please enter a number from 0 to 100.

Click Here for Radius Tool

Central Point of Radius:(Required)

Provide the address of the central point to the radius. The advertiser's physical address should normally be located in the radius, but the center point can be anywhere in the target area.

Street Number Street Name City / Suburb State / Province Postal Code Country

Postcodes:(Required)

Please list out all individual postcodes, separating them by a comma.

Cities:(Required)

Please list each City on an individual line (also provide state as necessary).

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Key Objectives:(Required)

What are the desired outcomes the client would like to see with this campaign? Why did the client make the decision to run this campaign?
Please note: Targeted Display is not appropriate for a Lead Generation objective.

Ad Groups:(Required)

Please select the individual ad group/s you would like to run. You're able to run multiple Ad Groups with different audience targeting.
Please note that Keywords are required for the Custom Intent selection.

Retargeting

Lookalike

Custom Intent (Recommended)

Affinity Audience

Other - Support Team to Build Out

Custom Intent Audience:(Required)

Please provide a list of keywords - this will help Google create an audience of people who are relevant.

Describe Your Audience:(Required)

Please describe the audience the advertiser wants to display to.

Gender:(Required)

Male

Female

Ages:(Required)

18-24

25-34

35-44

45-54

55-64

65+

Parental Status:(Required)

Parents

Non-Parents

Unknown

Household Income:(Required)

Lower 50%

Top 50%-40%

Top 40%-30%

Top 30%-20%

Top 20%-10%

Top 10%

Do you require ad scheduling?(Required)

Yes

Ad Scheduling Info:(Required)

Please add as much information about ad scheduling as possible.

Tracking requirements:(Required)

This is to use tracking technology. Please note that by selecting "no", zero leads will be reported, and the campaign will not be able to optimise.

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Are you happy for the support team to create correctly formatted UTM Strings?(Required)

Yes (recommended)

Specific Requirements for the UTM String:

If a client has SPECIFICALLY ASKED for the UTM string/s to be customised, please fill out the fields below. Otherwise, please go back and select 'Yes (recommended)' to the previous question.

List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = OFC; Medium = product type e.g. ppc, cpm; Name = campaign name)

Please keep UTM names in lower case.

If you require more than 5 custom UTM strings, or for additional assistance, please reach out to your support team.

We will apply UTMs and use best practice if this field is left blank.

Source

Medium

Campaign Name

Additional Build Comments:

Please add any additional information related to the campaign build.

Google Display Network Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

YouTube Advertising

Advertiser's Website:(Required)

Budget:(Required)

Please note this is the budget per cycle.

Please enter a number greater than or equal to 1000.

Number of Cycles:(Required)

Will the ads be scheduled to run during certain times?(Required)

Yes

Weekday Start Time

Hours

Minutes

AM/PM

Weekday End Time

Hours

Minutes

AM/PM

Weekend Start Time

Hours

Minutes

AM/PM

Weekend End Time

Hours

Minutes

AM/PM

Tracking requirements:(Required)

This is to use tracking technology. Please note that by selecting "no", zero leads will be reported, and the campaign will not be able to optimise.

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Are you happy for the Support team to create correctly formatted UTM Strings?(Required)

Yes (recommended)

Specific Requirements for the UTM String:

If a client has SPECIFICALLY ASKED for the UTM string/s to be customised, please fill out the fields below. Otherwise, please go back and select 'Yes (recommended)' to the previous question.

List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = OFC; Medium = our product type e.g. ppc, cpm; Name = campaign name)

Please keep UTM names in lower case.

If you require more than 5 custom UTM strings, or for additional assistance, please reach out to your support team.

We will apply UTMs and use best practice if this field is left blank.

Source

Medium

Campaign Name

Targeting

Note: When describing the region, please do NOT put "surrounding" or "metro area", provide the actual name of the geolocation.

Location Targeting Type:(Required)

Please select which type of location targeting you are after.

National

State/Regional

Radius

Postcode

City

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Select Country:(Required)

Select Other Country:

Country

State(s) to Target:(Required)

Enter the single or multiple states to target for the campaign.

Australian Capital Territory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Northland

Auckland

Bay of Plenty

Canterbury

Gisborne

Hawke's Bay

Manawatu-Wanganui

Marlborough

Nelson

Otago

Southland

Taranaki

Tasman

Waikato

Wellington

West Coast

Provide Radius in KM:(Required)

Please enter a number from 0 to 100.

Click Here for Radius Tool

Central Point of Radius:(Required)

Provide the address of the central point to the radius. The advertiser's physical address should normally be located in the radius, but the center point can be anywhere in the target area.

Street Number Street Name City / Suburb State / Province Postal Code Country

Postcodes:

Please list out all individual postcodes, separating them by a comma.

Cities:(Required)

Please list each City on an individual line (also provide state as necessary).

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Demographic Targeting: Do you want to ONLY target certain demographics across the campaign?

Please note: excluding audiences reduces the traffic potential. Be careful to only filter out relevant demographics.

Yes

Gender:(Required)

Male

Female

Ages:

18-24

25-34

35-44

45-54

55-64

65+

Parental Status:(Required)

Parents

Non-Parents

Unknown

Household Income:(Required)

Lower 50%

Top 50%-40%

Top 40%-30%

Top 30%-20%

Top 20%-10%

Top 10%

Ad Groups:

Retargeting

Lookalike

Custom Intent (Recommended)

Affinity Audience

In-Market

Life Events

Other - Service Team to Build Out

Please include information about your audience:(Required)

Please specify the audiences you would like to target that is relevant to this product:(Required)

Custom Intent Audience:(Required)

Audience Details:(Required)

Please provide a description of the audience you would like to target.

Ad Details

Ad Video Link:(Required)

Please provide the YouTube URL.

Additional YouTube Video Links:

Please enter any additional video links separated by a line below.

Advertiser's Website:(Required)

Specific sub-URL to be promoted:(Required)

If the advertiser wishes to target a specific URL, please enter it here.

YouTube ads must run from an advertiser's YouTube business channel.

Will the client be providing a companion banner ad?(Required)

Yes

Please add the Video Ad Creative as an Attachment.
Dimensions: 300 x 60
Ad File Types: GIF, JPG, PNG
Ad Size: 150 KB or less

Additional Notes/Instructions:

Please enter any additional information regarding the campaign here.

YouTube Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Custom Facebook

Budget:(Required)

Please note the minimum budget is $500.

Please enter a number greater than or equal to 500.

Number of Cycles:(Required)

Facebook Page URL(Required)

Primary Landing Page:

What is the purpose/objective of the campaign? Your campaign will optimise towards what you select.(Required)

Conversions (web events/actions someone could take on the client’s website): There needs to be a unique website URL when someone has completed an action for this to work. Eg. Form submission ‘thank you’ page, shopping cart URL, Check out URL etc.

Lead Ads forms: This is the same as an on-platform Lead Ads campaign. The ONLY reason you would choose a Custom Facebook with this objective is if you have a specific creative/set up requirement only avail in Custom FB.

Website Clicks: This is the same as an on-platform Web Clicks campaign. The ONLY reason you would choose a Custom Facebook for this objective is if you have a specific creative/set up requirement only avail in Custom FB.

Reach: To get in front of the highest number of unique people.

Video Views: You must ONLY have video creatives and want to get the highest number of ‘views’. You cannot have any other types of creatives. If you would like to have image AND video creatives, choose of the other objectives.

Event Responses: Raise attendance at a client’s event. We DO NOT create the event, we just advertise it. Make sure the client has already created the event in Facebook.

Brand Awareness: Increase awareness for your brand by reaching people who are more likely to be interested in it.

Tracking requirements:(Required)

This is to use tracking technology. Please note that by selecting "no", zero leads will be reported, and the campaign will not be able to optimise. If you select "No", you cannot choose the conversions objective.

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Does the client have a Facebook Pixel that they would like to use instead of ours? This will be important to some clients, so please ensure you confirm this with them.(Required)

Yes

Client's Facebook Pixel ID:

Targeting

Note: When describing the region, please do NOT put "surrounding" or "metro area", provide the actual name of the geolocation.

Campaign Targeting(Required)

City

National

State/Regional

Radius

Postcode

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Provide Radius in kms:(Required)

Maximum radius: 80km

Click Here for Radius Tool

Central point of radius:

Provide the central point of the radius. The advertiser's physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Address Line 2 City State / Province / Region Postal Code Country

State(s) to target:(Required)

Enter one or more states to target for the campaign.

Australian Capital Teritory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Northland

Auckland

Waikato

Bay of Plenty

Gisborne

Hawke's Bay

Taranaki

Manawatu-Wanganui

Wellington

Nelson

Tasman

Marlborough

West Coast

Canterbury

Otago

Southland

Select Country(Required)

Australia

New Zealand

Other

Postcode Targeting Requirements(Required)

Please provide a list of postcodes to be targeted for Postcode Targeting

City Targeting Requirements(Required)

Please provide the city/cities to target.

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Audiences

Please specify the gender targeting for this campaign:(Required)

Please specify the target age range:(Required)

Minimum Age

Maximum Age

Do you want a Retargeting/Lookalike audience in the campaign?(Required)

Yes

Please list any relevant Interest Categories to aid in creating detailed targeting.(Required)

Choose one:(Required)

Retargeting

Lookalike

Retargeting and Lookalike

Tracking

Is Code being used?(Required)

Yes

Are you happy for RL to create correctly formatted UTM Strings?(Required)

Yes (recommended)

Specific Requirements for the UTM String:

If a client has SPECIFICALLY ASKED for the UTM string/s to be customised, please fill out the fields below. Otherwise, please go back and select 'Yes (recommended)' to the previous question.

List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = OFC; Medium = our product type e.g. ppc, cpm; Name = campaign name)

Please keep UTM names in lower case.

If you require more than 5 custom UTM strings, or for additional assistance, please reach out to the support team.

We will apply UTMs and use RL best practice if this field is left blank.

Source

Medium

Campaign Name

Objective Details

Please tell us what conversions you want us to optimize towards, and where it can be found on the website.(Required)

Eg. ‘contact us form’, www.example.com/contact-us

Please Note: You can optimise towards 2 actions, however the demographic audience targeting MUST be different. In addition, a larger budget is required to support multiple focuses.

What?

URL

Which contact fields would you like to request from the customer?(Required)

Select all that apply.

Full name (Mandatory)

Phone number

Post code

Please list the custom questions you would like to ask the potential customer within the lead form.

Please note: Only a maximum of 5 questions are allowed. Ensure you include the responses for these questions (i.e. are they multiple-choice or open-ended questions with a textbox etc.).

Lead Notification Email Address:(Required)

Enter the email address that you want the Facebook Leads to be sent to. You can have multiple addresses, just separate them with a comma. If your client is privacy protected, e.g lawyers, dentists, they will not receive email notifications.
Please note that for custom lead ads, the client will only be able to be emailed their leads if they also have Edge. If they do not have Edge, they will need to log in to Edge or to FB to view their leads.

A privacy policy on the website is required under the data protection act. Paste below the page this privacy policy exists. A Lead ads campaign cannot be created without one.

What Ad Placements do you require?(Required)

Facebook Only

Instagram Only

Facebook & Instagram

Creative

Does the Support Team have creative freedom?(Required)

Yes

Please tell us what we need to promote, the USPs & either the text you require or a rough idea of what should be in the ad.(Required)

Do you have unique landing pages for the different carousel cards?

Card

URL

Custom Facebook Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Shopping Ads

Note: When describing the region, please do NOT put "surrounding" or "metro area", provide the actual name of the geolocation.

Campaign Targeting(Required)

National

State/Regional

Radius

Postcode

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Provide Radius in kms:(Required)

Maximum radius: 80km

Click Here for Radius Tool

Central point of radius:

Provide the central point of the radius. The advertiser's physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Address Line 2 City State / Province / Region Postal Code Country

State(s) to target:(Required)

Enter one or more states to target for the campaign.

Australian Capital Teritory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Northland

Auckland

Waikato

Bay of Plenty

Gisborne

Hawke's Bay

Taranaki

Manawatu-Wanganui

Wellington

Nelson

Tasman

Marlborough

West Coast

Canterbury

Otago

Southland

Select Country(Required)

Australia

New Zealand

Other

Postcode Targeting Requirements(Required)

Please provide a list of postcodes to be targeted for Postcode Targeting

Please select the most appropriate option for National publisher targeting.

National publisher set as per best practice (wider than city targeting).

National publisher set to same as city publisher.

Tracking requirements:(Required)

This is to use tracking technology. Please note that by selecting "no", zero leads will be reported, and the campaign will not be able to optimise.

Call and Web Event Tracking

Call Tracking

Web Event Tracking

No Tracking

Has the client provided OFC with Google Merchant Centre access, or do they want us to build it for them?(Required)

Access has been provided

Access Pending

OFC to Build Merchant Centre

Client Merchant Centre Email:(Required)

Please provide the client's email address who would like access to their Merchant Centre.

Has the client provided Google Analytics "edit" access?(Required)

Yes

Please note that we won't be able to start the campaign until the client has provided us with Google Analytics access.

Has the client provided their CMS details via the form?

Yes

Please note that we won't be able to build the campaign until we have CMS access.

How will the additional tracking code be implemented onto the website?

Please note this is outside of Code.

Client/Web Dev to set up - Hard Code

Client/Web Dev to set up - Google Tag Manager

OFC to set up - Google Tag Manager

OFC to set up - CMS details

Shipping Charges:

Please outline how the client charges for shipping. If they require a custom rate table (e.g. different shipping rates per postcode per kg), an additional $700 needs to be charged at setup.

Are there any product categories the client doesn't want to advertise?

Please note: This is not recommended as it will impact spend potential and sometimes conversions.

Google Display Network Tracking

Call Recording

Off

Complex Routing:

Please select one if required. Contact your RL Service team before submitting this brief if you are unsure what will be required for phone tracking.

None

Postcode Routing

Exchange Based Routing

IVR

How many numbers on the website require tracking?

If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.

Are there any numbers that you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 2 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 3 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 4 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Tracking Number 5 Details

Tracking Number Type:(Required)

Additional charges apply for using a 1300/0800 tracking number.

Local Geo

1300 (AU)

0800 (NZ)

What state/region is this tracking number for?(Required)

Please select the desired region for the Local Geo number.

NSW Region:(Required)

Select the specific NSW region for the Local Geo number.

NZ Region:(Required)

Select the specific NZ region for the Local Geo number.

QLD Region:(Required)

Select the specific QLD region for the Local Geo number.

SA Region:(Required)

Select the specific SA region for the Local Geo number.

TAS Region:(Required)

Select the specific TAS region for the Local Geo number.

VIC Region:(Required)

Select the specific VIC region for the Local Geo number.

WA Region:(Required)

Select the specific WA region for the Local Geo number.

Phone number(s) on website to be masked(Required)

Destination/Termination Number(Required)

Additional Notes

Terms and Conditions

Please find the link to your terms and conditions here.

Tick here to opt out of Lead Engagement Email Programs from being enabled within Client Centre:

Opt Out

Notes

Please enter any extra comments in the space below. Responses are limited to 300 characters.

Summary

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